Effective Date: July 8, 2025
At RMI Outdoors, Inc., we are committed to providing a fully accessible and optimized experience for all visitors to our eCommerce website, including individuals with disabilities. We recognize the importance of accessibility in enabling all users to navigate, shop, and interact with our website independently and confidently.
1. Our Commitment to Accessibility
We believe that everyone deserves access to our online store, including browsing products, adding items to their cart, checking out, and contacting customer support. That’s why we strive to meet or exceed digital accessibility standards under the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG) 2.1, Level AA.
2. Accessibility Standards
To ensure a usable and inclusive shopping experience, our website is designed to be:
- Perceivable – Text alternatives for images, proper use of color contrast, and clear page structure.
- Operable – Easy navigation using a keyboard, logical tab order, and support for screen readers.
- Understandable – Clear labels, readable fonts, intuitive layout, and error suggestions when needed.
- Robust – Compatible with a wide range of assistive technologies, browsers, and devices.
3. Key Accessibility Features
We implement and maintain the following:
- Alt text for all product images
- Descriptive links and buttons (e.g., “Add to Cart” rather than “Click Here”)
- Accessible forms for checkout, contact, and account login
- Keyboard-accessible navigation and product filters
- Consistent heading structure and semantic HTML
- Responsive design for use across all devices
4. Ongoing Efforts and Audits
We conduct:
- Periodic accessibility audits using both automated tools and manual testing
- Regular updates to our theme and plugins for compliance
- Continuous training for our content and development teams to follow ADA and WCAG guidelines
We view accessibility as an ongoing responsibility, and we are dedicated to improving usability as technology evolves.
5. Third-Party Integrations
While we strive to ensure full accessibility, some third-party apps, payment processors, or content embedded on our site may not be fully accessible. We actively work with our partners to promote inclusive experiences and provide alternative access whenever possible.
6. Contact Us for Accessibility Support
If you encounter any issues while using our website or need assistance accessing any part of our eCommerce services, please contact us. Your feedback helps us improve.
Accessibility Support Contact:
Company: RMI Outdoors, Inc.
Email: mike.rhodes@rmioutdoorskc.com
Phone: (913) 721-9800
Address: 10800 Donahoo Rd, Kansas City, KS 66109-3320
7. Updates to This Policy
This ADA Website Compliance Policy may be updated periodically to reflect new legal requirements, accessibility enhancements, or user feedback. We encourage visitors to review it regularly.